Table Of Content
- Helping millions of people drive our quality vehicles home
- Five decades of daring designs
- “Our goal is to help stakeholders understand the future of mobility.”
- Toyota’s manufacturing facilities are the heart of all we do
- Traton Group reports successful start to 2024 with higher sales revenue, earnings, and profitability
- Future Truck North America 2024

They gave it a long hood and a linear bulge so the engine bay could accommodate a large inline-6 engine. It also worked on some designs that didn't make the final cut, notably the fourth generation Supra, or A80 as it was known internally. CALTY's intent was to take the Supra in the direction of a "pure sports car," rather than continue with the previous models' Grand Touring character. There was plenty of excitement within the design development teams who were given full freedom to push the envelope of artistic process and pure creativity in ways that had not been allowed in major studios at the time.
Helping millions of people drive our quality vehicles home
Heritage cues include a "TOYOTA" script grille up front, complete with a full array of cameras and lidar/radar sensors, and a split tailgate configuration in back. Today marks a glimpse into the future with the surprise reveal of the Toyota Baby Lunar Cruiser (BLC) concept. Built to conquer rugged terrain on Earth and beyond, BLC embodies a unique mix of adaptive technology and heritage design cues from the original FJ40 Land Cruiser. Located throughout North America are thousands of Toyota’s highly skilled and dedicated production and support employees producing component parts and assembling vehicles, all with precision, innovative focus and a customer-first mindset.
Toyota Celebrates 50 Years Of Its California-Based Design Studio - CarBuzz
Toyota Celebrates 50 Years Of Its California-Based Design Studio.
Posted: Sun, 08 Oct 2023 07:00:00 GMT [source]
Five decades of daring designs
CALTY Design Research, the American outpost of Toyota’s global design network, is celebrating five decades of groundbreaking design and innovation. The first major automotive design studio on the west coast, CALTY created everything from the 1978 Toyota Celica to the 2024 Toyota Tacoma, and countless concepts and production vehicles in between. NEWPORT BEACH, Calif., Oct. 5, 2023 /PRNewswire/ -- CALTY Design Research, the American outpost of Toyota's global design network, is celebrating five decades of groundbreaking design and innovation. With the growth of production car development in North America, CALTY established a design studio in Ann Arbor, MI in 2004 which revolutionized local production design efforts, resulting in the creation of North American-specific models like the Tundra, Tacoma, Avalon and Sienna. The BLC is the latest in a long line of thought-provoking concepts dreamed up by the CALTY design team. Some of those concepts – like an early FJ40 proposal and the MX-2 sports car concept – never made it past the walls of the design studio but are being shared for the first time today.
“Our goal is to help stakeholders understand the future of mobility.”

Propelled by in-wheel electric motors and controlled by dual joysticks, the BLC’s compact footprint and airless tires give it unparalleled maneuverability. It also boasts exceptional outward visibility thanks to its protruding glass canopy and a panoramic, augmented reality dashboard display. Heritage cues include a “TOYOTA” script grille up front, complete with a full array of cameras and lidar/radar sensors, and a split tailgate configuration in back. Highly adjustable spaceframe seats and M.O.L.L.E. panels throughout give the interior the flexibility to adapt to any kind of adventure. Propelled by in-wheel electric motors and controlled by dual joysticks, the BLC's compact footprint and airless tires give it unparalleled maneuverability.
Based in Plano, Texas, Toyota Motor Sales, U.S.A. Inc. (TMS) supports nearly 1,500 Toyota and Lexus dealerships in the U.S., ensuring that the needs of both driver and dealer are accommodated throughout the sales process. Home › News Releases › CALTY Design Research celebrates 50 years of Toyota innovation and creativity in the U.S. For more information about CALTY Design Research's 50th anniversary celebration and their extraordinary design legacy, please visit CALTY even went so far as to build a one-fifth scale model that was shown to executives from TMC for review.
"California was a youthful, vibrant epicenter of fresh ideas, a cool car culture, and the glamorous movie industry that inspired CALTY to create innovative designs and establish new trends," said Kevin Hunter, president of CALTY Design Research. California Dreamin'Established in 1973 in El Segundo, California, CALTY was the vision of Dr. Shoichiro Toyoda and Eiji Toyoda. The new studio was deliberately kept quiet, allowing it to develop a unique identity and provide fresh, creative inspiration to Toyota's global design headquarters in Japan. CALTY is always thinking about what’s next, so it’s no surprise that its latest creation was inspired by a vehicle built to drive on the moon. The Baby Lunar Cruiser (BLC) blends design cues from the original FJ40 Land Cruiser with the futuristic capabilities of an interplanetary exploration vehicle.
CALTY still indulged its wild side at this time, however, with concepts like the Scion NYC, which explored future transportation trends in big cities. We're always looking for ways to do things better, and that begins with engineering and manufacturing. Throughout North America, tens of thousands of our team members continually strive to improve not just our cars but everything we do.
Toyota’s Calty Design Research in California reveals Baby Lunar Cruiser concept - ETAuto
Toyota’s Calty Design Research in California reveals Baby Lunar Cruiser concept.
Posted: Fri, 06 Oct 2023 07:00:00 GMT [source]
They also enlarged the functional elements—wheels, engine, rear spoiler, door handles, mirror mount—to heighten the Supra’s already distinct DNA. You can see traces of CALTY’s advanced concept model in TMC’s production version of the fourth-generation car, which was introduced in 1993. They also enlarged the functional elements—wheels, engine, rear spoiler, door handles, mirror mount—to heighten the Supra's already distinct DNA. You can see traces of CALTY's advanced concept model in TMC's production version of the fourth-generation car, which was introduced in 1993. A couple years later, a second mid-engine sports car concept was not only designed, but built in house by CALTY out of fiberglass reinforced plastic (FRP).
Future Truck North America 2024
Naturally, some of the designers turned their thoughts to high performance sports cars, the first of which was the MX-1 in 1983. Calty provides innovative design solutions for Toyota and Lexus product development, and supports North American production design, including color and trim. Activities include research, advanced design, competition design, production design, and philanthropic outreach. Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 45 million cars and trucks at our 13 manufacturing plants.
Our Future Truck North America online event brings together more than 1,000 stakeholders to discuss the business models, technologies and trends shaping the future of trucking. "As we continue our journey from the automotive era into the mobility era, there is one thing I feel I can say for sure," says Simon Humphries, Toyota Motor Corporation Chief Branding Officer and Head of Design. Every vehicle sold in the U.S. depends upon this extensive network of dedicated professionals who align sales and marketing resources for our dealers nationwide.
BLC draws inspiration from the real Lunar Cruiser being developed by the Japanese Aerospace Exploration Agency (JAXA) and Toyota. CALTY’s designers worked quietly in the shadows during this time, diligently researching the market in and around Southern California. CALTY Newest Concept – The Baby Lunar CruiserCALTY is always thinking about what's next, so it's no surprise that its latest creation was inspired by a vehicle built to drive on the moon. CALTY's designers worked quietly in the shadows during this time, diligently researching the market in and around Southern California.
It featured gullwing doors and a swing arm steering wheel that could accommodate either left- or right-hand drive. It also worked on some designs that didn’t make the final cut, notably the fourth generation Supra, or A80 as it was known internally. CALTY’s intent was to take the Supra in the direction of a “pure sports car,” rather than continue with the previous models’ Grand Touring character.